We teach practical self-defense for real life situations - period. It is our exclusive focus. We do not promote ourselves as a fitness club, or offer yoga or other services.
Why don't we branch out? Why don't we offer more? Perhaps we would appeal to more people?
Over the years, many people have suggested we offer more services to broaden our appeal, to grow our business.
We promise to do our best to provide the best possible self defense training. This, in itself, is a monumental task that requires extreme effort, and yes, focus. People come to us to learn how to survive real life violent assaults. If we don't focus our attention on this task we become scattered and not fully committed to our purpose and our promise.
Besides, there are so many other benefits to learning how to protecting yourself - fitness, confidence, awareness, and, as we have happily discovered, training in a place where people genuinely help each other reach their goals.
Like our techniques we like to keep our offering simple and specialized - self-defense.
Lead Instructor, International Krav Maga Federation, Toronto